Doing the right thing
Pucket may not transform the world, but we do want it to play its part. We are always looking to adapt our business to benefit people and the planet. So far we have focused on ethical sourcing, carbon emissions and advertising:
Ethical sourcing
We want to ensure that the people who make each Pucket game are paid a decent wage. We’ve done this by choosing a fair trade supplier who is recommended by Oxfam, and who has an established record of helping craftsmen out of poverty. We can’t yet be sure that the wood used in Pucket games is sustainably sourced – that is the next step and we are working on it.
Carbon emissions
Having Pucket games made in India enables us to support economically weak artisans – but it also increases our carbon footprint compared to having the games made in the UK. To minimise this we prefer sea transport rather than air freight (unfortunately we've had to airfreight 19% of our Christmas 2011 order, due to delays in production), and we offset the shipping emissions via CO2 balance.
Advertising
We believe that constant spin and spam are bad for the soul, so we want our marketing efforts to be as unobtrusive as possible. For example we promise not to fill your inboxes with vacuous “news” and “offers”. We depend instead on Pucket catching on because it’s a great game and people will want to share it with their friends.
